Taking care of the teeth can be fun - Turkey's Toothfriendly team "Dis Dostu" demonstrates that this can be reality: They took home the Hermes Creative Awards 2017 for best corporate social responsability campaign in Turkey.
Dis Dostu's campaign was awarded for promoting oral health awareness in a fun and attractive way. The oral health road show visiting Turkish malls included interactive games, giant toothbrushes and a real-life Tooth Fairy for the families to take pictures with.
Toothfriendly International salutes the strong committment of Carrefour, Colgate and other local partners of the campaign.